What you need to know to decipher the good from the bad and how to become ‘savvy’ when it comes to becoming a conscious consumer
Clean beauty is without a doubt the latest dejour being whispered across influencers lips. But beyond the humble brag and hashtags, it’s started to gather momentum, manifesting its way into mainstream aisles and creating a cultural shift and impact on the way we now see and purchase products.
But first, let’s take a step back…
What is clean beauty?
According to ’Queen of clean’ Gwyneth Paltrow, as defined on her site GOOP: “clean beauty products are those made without ingredients shown or suspected to harm human health.”
Or to keep it simple... it’s a new spin on ‘natural,’ ‘organic,’ ‘toxin-free’ but wrapped up in the one term.
With this in mind, clean beauty products are now becoming easy to spot - and thanks to their rising status, you no longer have to scan the shelves at Sephora or break the bank to give your body a toxin-free experience.
However just because it’s popular and promoting positive wellness messages, doesn’t mean all products are ACTUALLY good for you. It takes a certain finesse to educate the untrained eye to pick up on exactly what the ingredients and labels actually mean.
So what constitutes a safe, toxin-free, ‘clean beauty’ product?
As an organic tan brand that constitutes ‘clean’ as a key pillar, we at Three Warriors are here to help you decode what’s clean and green versus what should ‘never to be seen.’
Because, as Elle puts it: “clean beauty comes with a vague but alluring halo of wellness… and who wouldn’t want products that are ‘chemical-free, ‘non-toxic’ and contain ‘no nasties?”
However, it’s that vague halo that’s causing quite the stir, leading to false perceptions, unconscious purchases and a whole ‘Misinformation Movement.’
We’re all about education over hype, so read on for our five top tips for decoding clean beauty labels.
5 Tips For Decoding Clean Beauty Labels
1. QR code it’ - it has over 850,000 products on its hit list and gives you a rating, breakdown of ingredients, certifications and potential health impacts.
2. Get to know your non-negotiables
The chemicals to steer clear of at all costs, according to Vogue are:
- Artificial colours (they create sensitive skin).
- Mineral oils like petroleum, petrolatum, paraffinum liquidum (lead to clogged pores).
- Silicones like ‘dimethicone’ (that congest skin).
- Sodium lauryl sulphate or SLS (dries out skin).
- Phthalates such as DBP, DEHP, DEP, BPA (all lead to a list of health risks).
- Parabens (methyl-, ethyl-, butyl-, propyl-) (have been tied to breast cancer and reproductive problems).
According to GOOP, “Carcinogens such as formaldehyde are often used in makeup, hair, body, fragrance and skin-care products and often not listed (sometimes labelled under ‘fragrance’).”
When in doubt, keep it simple and source a plant-derived scent or a non-scented option.
4. Know your natural vs organic
‘Natural’ - describes a product containing nature-derived ingredients and as such often will contain less synthetic chemicals, however, it’s not always a full-proof ‘clean product.’
Steer clear of products such as sunscreens, moisturisers, deodorant, perfume, shampoo that contain keywords ‘parabens’ or ‘fragrance.’
Ps. For those looking to play it safe… you can be assured Three Warriors tick all the boxes.
Our tanning range is natural (plant-derived), organic, vegan, vegetarian, cruelty-free, ethical, and is 100 per cent forefronting the clean beauty and kind beauty movement.
To shop our organic tan, click here.